Volume.4 No.2 September 2015

• Normative Beliefs and Intentions to Pay More for Green Products : Application of Extended Norm Activation Model

  Ilwoo Ju, Jinhee Lee, Jin Seong Park

  The Journal of Advertising and Promotion Research :: Vol.4 No.2 pp.5-33

  DOI:http://dx.doi.org/10.14377/JAPR.2015.9.30.5

  Open abstract

• Power Struggles and Privacy Statements from Word-of-MouthMarketing Agencies

  Hyuk Jun Cheong, Nathaniel Evans, Todd Suomela

  The Journal of Advertising and Promotion Research :: Vol.4 No.2 pp.35-58

  DOI:

  Open abstract

• A Chain-Reaction View of Word-of-Mouth Communication: Effects of Perceived Group Norms on Consumers’ Word-of-Mouth Communication Regarding Travel Destination

  Jin Seong Park, Kenneth Eun Han Kim

  The Journal of Advertising and Promotion Research :: Vol.4 No.2 pp.59-92

  DOI:http://dx.doi.org/10.14377/JAPR.2015.9.30.59

  Open abstract