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Effects of Cosmetic Surgery Advertising : Advertising Strategies of an Emerging Market in Korea

Mihyun Kang, Ph.D.^*, J. Robyn Goodman, Ph.D.

The Journal of Advertising and Promotion Research :: Vol.3 No.1 pp.5-42

DOI:https://doi.org/10.14377/JAPR.2014.3.30.5
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