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Factors Affecting Advertising Avoidance on Online Video Sites

Sejung Marina Choi, Ph.D.* , Eunice Kim, M.A.,Soojin Kim, M.A.,Yi-Hsin Yeh, Ph.D.

The Journal of Advertising and Promotion Research :: Vol.2 No.1 pp.87-121

DOI:https://doi.org/10.14377/JAPR.2013.3.30.87
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