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Consumers’ Responses Towards Provocative Advertising for Social Cause

Kyoungtae Nam,Ph.D.,Narayanan Iyer,Ph.D.,Katherine T. Frith,Ph.D.

The Journal of Advertising and Promotion Research :: Vol.4 No.1 pp.109-141

DOI:https://doi.org/10.14377/JAPR.2015.3.31.109
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