Connecting to the Elusive Sport Fan : Sports Fan Relationship Management in Facebook

Dong Hoo Kim,Ph.D.,Eun Sook Kwon,Ph.D. Candidate,Young-A Song,Ph.D. Candidate,Yongjun Sung,Ph.D.

The Journal of Advertising and Promotion Research :: Vol.4 No.1 pp.77-108

DOI:https://doi.org/10.14377/JAPR.2015.3.31.77

Brand Transparency in Social Media: Effects of Message Sidedness and Persuasion Knowledge

Chan Yun Yoo. Ph.D., Hyun Ju Jeong. Ph.D.

The Journal of Advertising and Promotion Research :: Vol.3 No.2 pp.5-44

DOI:https://doi.org/10.14377/JAPR.2014.9.30.5

Do Brands Talk Differently? : An Examination of Product Category Involvement of Elaboration Likelihood Model in Facebook

Young Sun Lee^*, Jaejin Lee. Ph.D.

The Journal of Advertising and Promotion Research :: Vol.3 No.2 pp.45-84

DOI:https://doi.org/10.14377/JAPR.2014.9.30.45