:: The Journal of Advertising and Promotion Research ::

About US +
For Contributors +
- Instruction For Authors
- Ethics Guideline
Journal Search +

Journal Search Engine

Effects of Negative Information Levels and Timing of Exposure to Negative News in Celebrity Endorser Advertising

Hojoon Choi,Ph.D., Leonard N. Reid,Ph.D.

The Journal of Advertising and Promotion Research :: Vol.4 No.1 pp.5-41

DOI:https://doi.org/10.14377/JAPR.2015.3.31.5
Open abstract

Copyright © Korean Advertising Society. All rights reserved.