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The Effects of Typeface on Advertising and Brand Evaluations : The Role of Semantic Congruence

Sejung Marina Choi, Ph.D., Professor^*, Mihyun Kang, Ph.D., Assistant Professor

The Journal of Advertising and Promotion Research :: Vol.2 No.2 pp.25-52

DOI:https://doi.org/10.14377/JAPR.2013.9.30.25
Open abstract
Cross‐cultural Differences in TV advertising appeals : A comparison of South Korea and Russia

Oxana Rakova , Jee Hee Baek

The Journal of Advertising and Promotion Research :: Vol.2 No.1 pp.39-86

DOI:https://doi.org/10.14377/JAPR.2013.3.30.39
Open abstract
Factors Affecting Advertising Avoidance on Online Video Sites

Sejung Marina Choi, Ph.D.* , Eunice Kim, M.A.,Soojin Kim, M.A.,Yi-Hsin Yeh, Ph.D.

The Journal of Advertising and Promotion Research :: Vol.2 No.1 pp.87-121

DOI:https://doi.org/10.14377/JAPR.2013.3.30.87
Open abstract
The Effects of Colors on Brand Personality in Advertising

Yongjun Sung, Ph.D., Associate Professor^*, Soojin Kim, M.A., Doctoral Student

The Journal of Advertising and Promotion Research :: Vol.2 No.2 pp.85-115

DOI:https://doi.org/10.14377/JAPR.2013.9.30.85
Open abstract
How Effective are Slogans for Bulding a Destination Brand in the Social Media Environment?

Kuen-Hee , Ju-Pak

The Journal of Advertising and Promotion Research :: Vol.2 No.1 pp.165-193

DOI:https://doi.org/10.14377/JAPR.2013.3.30.163
Open abstract
Shopping with Friends : The Social Experience of Virtual Shopping

Jang Ho Moon, Ph.D., Assistant Professor*, Yongjun Sung, Ph.D., Associate Professor, Sejung Marina Choi, Ph.D., Professor

The Journal of Advertising and Promotion Research :: Vol.2 No.2 pp.5-24

DOI:https://doi.org/10.14377/JAPR.2013.9.30.5
Open abstract
The Antecedents of Attitude toward IPTV Advertising : The Role of Interactivity and Advertising Value

Sung Wook Shim , Chunsik Lee, Dae-Hee Kim

The Journal of Advertising and Promotion Research :: Vol.2 No.1 pp.123-161

DOI:https://doi.org/10.14377/JAPR.2013.3.30.123
Open abstract
When Consumers Advertise Brands Online: A New Theoretical Model of Ad Effectiveness for the YouTube Generation

Kuen-Hee Ju-Pak , Kyung Yul Lee

The Journal of Advertising and Promotion Research :: Vol.1 No.1 pp.153-185

DOI:https://doi.org/10.14377/JAPR.2012.3.30.153
Open abstract
Gender Effects of Communicator and Recipient on Response to Relationship Violence Public Service Announcements

Hye-Jin Paek, PhD * , Kaoutar Tbatou, MA, Thomas Hove, PhD

The Journal of Advertising and Promotion Research :: Vol.2 No.1 pp.5-38

DOI:https://doi.org/10.14377/JAPR.2013.3.30.5
Open abstract
Do Brands Talk Differently? : An Examination of Product Category Involvement of Elaboration Likelihood Model in Facebook

Young Sun Lee^*, Jaejin Lee. Ph.D.

The Journal of Advertising and Promotion Research :: Vol.3 No.2 pp.45-84

DOI:https://doi.org/10.14377/JAPR.2014.9.30.45
Open abstract
How Is Strategic Brand Alliance Communicated to Consumers? A Content Assessment of Print Ads

Jin Kyun Lee , Jeffrey Wang,Wei-Na Lee

The Journal of Advertising and Promotion Research :: Vol.1 No.2 pp.5-40

DOI:https://doi.org/10.14377/JAPR.2012.9.30.5
Open abstract
Exploring Cross-Cultural Differences in Self-Presentation and Self-Disclosure in Social Networking Sites: A Comparison of Korean and American SNS Users

JinnieJinyoungYoo, Ph.D. , Donghoo Kim, Ph.D. Student, Jang Ho Moon, Ph.D.

The Journal of Advertising and Promotion Research :: Vol.1 No.2 pp.77-118

DOI:https://doi.org/10.14377/JAPR.2012.9.30.77
Open abstract
Research Trends in Advertising and Public Relations in Korea : An in-depth Review and Future Trends*

Soobum Lee, Ph.D., Professor^**, Chung-Hyun Kim, Ph.D., Professor

The Journal of Advertising and Promotion Research :: Vol.2 No.2 pp.53-83

DOI:https://doi.org/10.14377/JAPR.2013.9.30.53
Open abstract
Country image effects of offshore-outsourced services and their implications for international marketers

Francis M. Ulgado , Moonkyu Lee

The Journal of Advertising and Promotion Research :: Vol.1 No.1 pp.39-87

DOI:https://doi.org/10.14377/JAPR.2012.3.30.39
Open abstract
The Assessment of Cultural Competiveness: focused on Mecenat Analysis*

Jooho Kim, Ph.D. , Sung-Joon Yoon, Ph.D.

The Journal of Advertising and Promotion Research :: Vol.1 No.2 pp.119-149

DOI:https://doi.org/10.14377/JAPR.2012.9.30.119
Open abstract
Building Relationships with Consumers : U.S. and South Korea

Doyle Yoon, Ph. D. , Sang Chon Kim,Se Jin Lee, Ph. D.

The Journal of Advertising and Promotion Research :: Vol.1 No.2 pp.41-75

DOI:https://doi.org/10.14377/JAPR.2012.9.30.41
Open abstract
The Impact of Image Congruence on Brand Attachment and Loyalty : The Moderating Role of Product Type

Seeun Kim,Ph.D. Candidate,Chae Mi Lim,Ph.D.,Tae Hyun Baek,Ph.D.,Youn-Kyung Kim,Ph.D.

The Journal of Advertising and Promotion Research :: Vol.4 No.1 pp.43-76

DOI:https://doi.org/10.14377/JAPR.2015.3.31.43
Open abstract
New Developments for Measuring Return on Investment (ROI) for Internet Advertising: Building Toward a “Brand Scorecard” Approach

Charles R. Taylor , C. Luke Bowen

The Journal of Advertising and Promotion Research :: Vol.1 No.1 pp.9-38

DOI:https://doi.org/10.14377/JAPR.2012.3.30.9
Open abstract
Effects of Cosmetic Surgery Advertising : Advertising Strategies of an Emerging Market in Korea

Mihyun Kang, Ph.D.^*, J. Robyn Goodman, Ph.D.

The Journal of Advertising and Promotion Research :: Vol.3 No.1 pp.5-42

DOI:https://doi.org/10.14377/JAPR.2014.3.30.5
Open abstract
Consumers’ Responses Towards Provocative Advertising for Social Cause

Kyoungtae Nam,Ph.D.,Narayanan Iyer,Ph.D.,Katherine T. Frith,Ph.D.

The Journal of Advertising and Promotion Research :: Vol.4 No.1 pp.109-141

DOI:https://doi.org/10.14377/JAPR.2015.3.31.109
Open abstract