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The Impact of Image Congruence on Brand Attachment and Loyalty : The Moderating Role of Product Type

Seeun Kim,Ph.D. Candidate,Chae Mi Lim,Ph.D.,Tae Hyun Baek,Ph.D.,Youn-Kyung Kim,Ph.D.

The Journal of Advertising and Promotion Research :: Vol.4 No.1 pp.43-76

DOI:https://doi.org/10.14377/JAPR.2015.3.31.43
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