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The Journal of Advertising and Promotion Research :: Vol.4 No.1 pp.5-41
DOI:https://doi.org/10.14377/JAPR.2015.3.31.5
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Counterfactual Thinking and Its Consequences : Implications for Advertising Research
The Journal of Advertising and Promotion Research :: Vol.3 No.1 pp.43-72
DOI:https://doi.org/10.14377/JAPR.2014.3.30.43
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