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The Antecedents of Attitude toward IPTV Advertising : The Role of Interactivity and Advertising Value

Sung Wook Shim , Chunsik Lee, Dae-Hee Kim

The Journal of Advertising and Promotion Research :: Vol.2 No.1 pp.123-161

DOI:https://doi.org/10.14377/JAPR.2013.3.30.123
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