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Brand Transparency in Social Media: Effects of Message Sidedness and Persuasion Knowledge
The Journal of Advertising and Promotion Research :: Vol.3 No.2 pp.5-44
DOI:https://doi.org/10.14377/JAPR.2014.9.30.5
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The Journal of Advertising and Promotion Research :: Vol.3 No.2 pp.45-84
DOI:https://doi.org/10.14377/JAPR.2014.9.30.45
Open abstract