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Consumers’ Responses Towards Provocative Advertising for Social Cause
The Journal of Advertising and Promotion Research :: Vol.4 No.1 pp.109-141
DOI:https://doi.org/10.14377/JAPR.2015.3.31.109
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Brand Transparency in Social Media: Effects of Message Sidedness and Persuasion Knowledge
The Journal of Advertising and Promotion Research :: Vol.3 No.2 pp.5-44
DOI:https://doi.org/10.14377/JAPR.2014.9.30.5
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