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The Effects of Typeface on Advertising and Brand Evaluations : The Role of Semantic Congruence

Sejung Marina Choi, Ph.D., Professor^*, Mihyun Kang, Ph.D., Assistant Professor

The Journal of Advertising and Promotion Research :: Vol.2 No.2 pp.25-52

DOI:https://doi.org/10.14377/JAPR.2013.9.30.25
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