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Brand Transparency in Social Media: Effects of Message Sidedness and Persuasion Knowledge

Chan Yun Yoo. Ph.D., Hyun Ju Jeong. Ph.D.

The Journal of Advertising and Promotion Research :: Vol.3 No.2 pp.5-44

DOI:https://doi.org/10.14377/JAPR.2014.9.30.5
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