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A Chain-Reaction View of Word-of-Mouth Communication: Effects of Perceived Group Norms on Consumers’ Word-of-Mouth Communication Regarding Travel Destination

Jin Seong Park, Kenneth Eun Han Kim

The Journal of Advertising and Promotion Research :: Vol.4 No.2 pp.59-92

DOI:http://dx.doi.org/10.14377/JAPR.2015.9.30.59
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