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Connecting to the Elusive Sport Fan : Sports Fan Relationship Management in Facebook

Dong Hoo Kim,Ph.D.,Eun Sook Kwon,Ph.D. Candidate,Young-A Song,Ph.D. Candidate,Yongjun Sung,Ph.D.

The Journal of Advertising and Promotion Research :: Vol.4 No.1 pp.77-108

DOI:https://doi.org/10.14377/JAPR.2015.3.31.77
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