Volume.1 No.1 March 2012

• New Developments for Measuring Return on Investment (ROI) for Internet Advertising: Building Toward a “Brand Scorecard” Approach

  Charles R. Taylor , C. Luke Bowen

  The Journal of Advertising and Promotion Research :: Vol.1 No.1 pp.9-38

  DOI:https://doi.org/10.14377/JAPR.2012.3.30.9

  Open abstract

• Country image effects of offshore-outsourced services and their implications for international marketers

  Francis M. Ulgado , Moonkyu Lee

  The Journal of Advertising and Promotion Research :: Vol.1 No.1 pp.39-87

  DOI:https://doi.org/10.14377/JAPR.2012.3.30.39

  Open abstract

• A Collusive Cultural Drama – Transition of Street Support to a Nationwide Festival: 2002 World Cup Soccer Tournament

  Changjo Yoo , Kwangho Ahn

  The Journal of Advertising and Promotion Research :: Vol.1 No.1 pp.89-152

  DOI:https://doi.org/10.14377/JAPR.2012.3.30.89

  Open abstract

• When Consumers Advertise Brands Online: A New Theoretical Model of Ad Effectiveness for the YouTube Generation

  Kuen-Hee Ju-Pak , Kyung Yul Lee

  The Journal of Advertising and Promotion Research :: Vol.1 No.1 pp.153-185

  DOI:https://doi.org/10.14377/JAPR.2012.3.30.153

  Open abstract

• The impact of brand information disclosure on consumer responses

  Jang Ho Moon, Ph.D. , Wei-Na Lee, Ph.D.

  The Journal of Advertising and Promotion Research :: Vol.1 No.1 pp.187-222

  DOI:https://doi.org/10.14377/JAPR.2012.3.30.187

  Open abstract