Volume.2 No.1 March 2013

• Gender Effects of Communicator and Recipient on Response to Relationship Violence Public Service Announcements

  Hye-Jin Paek, PhD * , Kaoutar Tbatou, MA, Thomas Hove, PhD

  The Journal of Advertising and Promotion Research :: Vol.2 No.1 pp.5-38

  DOI:https://doi.org/10.14377/JAPR.2013.3.30.5

  Open abstract

• Cross‐cultural Differences in TV advertising appeals : A comparison of South Korea and Russia

  Oxana Rakova , Jee Hee Baek

  The Journal of Advertising and Promotion Research :: Vol.2 No.1 pp.39-86

  DOI:https://doi.org/10.14377/JAPR.2013.3.30.39

  Open abstract

• Factors Affecting Advertising Avoidance on Online Video Sites

  Sejung Marina Choi, Ph.D.* , Eunice Kim, M.A.,Soojin Kim, M.A.,Yi-Hsin Yeh, Ph.D.

  The Journal of Advertising and Promotion Research :: Vol.2 No.1 pp.87-121

  DOI:https://doi.org/10.14377/JAPR.2013.3.30.87

  Open abstract

• The Antecedents of Attitude toward IPTV Advertising : The Role of Interactivity and Advertising Value

  Sung Wook Shim , Chunsik Lee, Dae-Hee Kim

  The Journal of Advertising and Promotion Research :: Vol.2 No.1 pp.123-161

  DOI:https://doi.org/10.14377/JAPR.2013.3.30.123

  Open abstract

• How Effective are Slogans for Bulding a Destination Brand in the Social Media Environment?

  Kuen-Hee , Ju-Pak

  The Journal of Advertising and Promotion Research :: Vol.2 No.1 pp.165-193

  DOI:https://doi.org/10.14377/JAPR.2013.3.30.163

  Open abstract