Volume.3 No.1 March 2014

• Effects of Cosmetic Surgery Advertising : Advertising Strategies of an Emerging Market in Korea

  Mihyun Kang, Ph.D.^*, J. Robyn Goodman, Ph.D.

  The Journal of Advertising and Promotion Research :: Vol.3 No.1 pp.5-42

  DOI:https://doi.org/10.14377/JAPR.2014.3.30.5

  Open abstract

• Counterfactual Thinking and Its Consequences : Implications for Advertising Research

  Sukki Yoon, Ph.D.^*

  The Journal of Advertising and Promotion Research :: Vol.3 No.1 pp.43-72

  DOI:https://doi.org/10.14377/JAPR.2014.3.30.43

  Open abstract

• Gratitude toward Free Streaming Video Websites : A Relationship Marketing Perspective

  Doyle Yoon, Ph. D.^*, Sang Chon Kim

  The Journal of Advertising and Promotion Research :: Vol.3 No.1 pp.73-99

  DOI:https://doi.org/10.14377/JAPR.2014.3.30.73

  Open abstract