Volume.4 No.1 March 2015

• Effects of Negative Information Levels and Timing of Exposure to Negative News in Celebrity Endorser Advertising

  Hojoon Choi,Ph.D., Leonard N. Reid,Ph.D.

  The Journal of Advertising and Promotion Research :: Vol.4 No.1 pp.5-41

  DOI:https://doi.org/10.14377/JAPR.2015.3.31.5

  Open abstract

• The Impact of Image Congruence on Brand Attachment and Loyalty : The Moderating Role of Product Type

  Seeun Kim,Ph.D. Candidate,Chae Mi Lim,Ph.D.,Tae Hyun Baek,Ph.D.,Youn-Kyung Kim,Ph.D.

  The Journal of Advertising and Promotion Research :: Vol.4 No.1 pp.43-76

  DOI:https://doi.org/10.14377/JAPR.2015.3.31.43

  Open abstract

• Connecting to the Elusive Sport Fan : Sports Fan Relationship Management in Facebook

  Dong Hoo Kim,Ph.D.,Eun Sook Kwon,Ph.D. Candidate,Young-A Song,Ph.D. Candidate,Yongjun Sung,Ph.D.

  The Journal of Advertising and Promotion Research :: Vol.4 No.1 pp.77-108

  DOI:https://doi.org/10.14377/JAPR.2015.3.31.77

  Open abstract

• Consumers’ Responses Towards Provocative Advertising for Social Cause

  Kyoungtae Nam,Ph.D.,Narayanan Iyer,Ph.D.,Katherine T. Frith,Ph.D.

  The Journal of Advertising and Promotion Research :: Vol.4 No.1 pp.109-141

  DOI:https://doi.org/10.14377/JAPR.2015.3.31.109

  Open abstract