Volume.1 No.2 September 2012

• How Is Strategic Brand Alliance Communicated to Consumers? A Content Assessment of Print Ads

  Jin Kyun Lee , Jeffrey Wang,Wei-Na Lee

  The Journal of Advertising and Promotion Research :: Vol.1 No.2 pp.5-40

  DOI:https://doi.org/10.14377/JAPR.2012.9.30.5

  Open abstract

• Building Relationships with Consumers : U.S. and South Korea

  Doyle Yoon, Ph. D. , Sang Chon Kim,Se Jin Lee, Ph. D.

  The Journal of Advertising and Promotion Research :: Vol.1 No.2 pp.41-75

  DOI:https://doi.org/10.14377/JAPR.2012.9.30.41

  Open abstract

• Exploring Cross-Cultural Differences in Self-Presentation and Self-Disclosure in Social Networking Sites: A Comparison of Korean and American SNS Users

  JinnieJinyoungYoo, Ph.D. , Donghoo Kim, Ph.D. Student, Jang Ho Moon, Ph.D.

  The Journal of Advertising and Promotion Research :: Vol.1 No.2 pp.77-118

  DOI:https://doi.org/10.14377/JAPR.2012.9.30.77

  Open abstract

• The Assessment of Cultural Competiveness: focused on Mecenat Analysis*

  Jooho Kim, Ph.D. , Sung-Joon Yoon, Ph.D.

  The Journal of Advertising and Promotion Research :: Vol.1 No.2 pp.119-149

  DOI:https://doi.org/10.14377/JAPR.2012.9.30.119

  Open abstract