Volume.2 No.2 September 2013

• Shopping with Friends : The Social Experience of Virtual Shopping

  Jang Ho Moon, Ph.D., Assistant Professor*, Yongjun Sung, Ph.D., Associate Professor, Sejung Marina Choi, Ph.D., Professor

  The Journal of Advertising and Promotion Research :: Vol.2 No.2 pp.5-24

  DOI:https://doi.org/10.14377/JAPR.2013.9.30.5

  Open abstract

• The Effects of Typeface on Advertising and Brand Evaluations : The Role of Semantic Congruence

  Sejung Marina Choi, Ph.D., Professor^*, Mihyun Kang, Ph.D., Assistant Professor

  The Journal of Advertising and Promotion Research :: Vol.2 No.2 pp.25-52

  DOI:https://doi.org/10.14377/JAPR.2013.9.30.25

  Open abstract

• Research Trends in Advertising and Public Relations in Korea : An in-depth Review and Future Trends*

  Soobum Lee, Ph.D., Professor^**, Chung-Hyun Kim, Ph.D., Professor

  The Journal of Advertising and Promotion Research :: Vol.2 No.2 pp.53-83

  DOI:https://doi.org/10.14377/JAPR.2013.9.30.53

  Open abstract

• The Effects of Colors on Brand Personality in Advertising

  Yongjun Sung, Ph.D., Associate Professor^*, Soojin Kim, M.A., Doctoral Student

  The Journal of Advertising and Promotion Research :: Vol.2 No.2 pp.85-115

  DOI:https://doi.org/10.14377/JAPR.2013.9.30.85

  Open abstract