Volume.3 No.2 September 2014

• Brand Transparency in Social Media: Effects of Message Sidedness and Persuasion Knowledge

  Chan Yun Yoo. Ph.D., Hyun Ju Jeong. Ph.D.

  The Journal of Advertising and Promotion Research :: Vol.3 No.2 pp.5-44

  DOI:https://doi.org/10.14377/JAPR.2014.9.30.5

  Open abstract

• Do Brands Talk Differently? : An Examination of Product Category Involvement of Elaboration Likelihood Model in Facebook

  Young Sun Lee^*, Jaejin Lee. Ph.D.

  The Journal of Advertising and Promotion Research :: Vol.3 No.2 pp.45-84

  DOI:https://doi.org/10.14377/JAPR.2014.9.30.45

  Open abstract

• The Korean Advertising Production Industry and Its Effects on the National Economy

  Soobum Lee. Ph.D.^*, Namkee Park. Ph.D.^*

  The Journal of Advertising and Promotion Research :: Vol.3 No.2 pp.85-123

  DOI:https://doi.org/10.14377/JAPR.2014.9.30.85

  Open abstract